As a small business owner building a business online, it is crucial to brand yourself and to establish credibility. There are various ways to accomplish this. I will discuss only seven of them.
1. Place your picture on your website. In my opinion, this is not optional, people need to see who they are doing business with and this allows them to see you as a real person rather than someone who is trying to hide.
2. Provide an audio message in your own voice or a video on your website.
This is closely tied to the former tip. It all has to do with feeling connected and human.
This is crucial to helping others understand who you are and to building a relationship with you. This is especially true in an automated world.
3. Place your PHYSICAL address and contact information on every page. If you are nervous about this you can include only your city, state, and zip and then your full address or a P.O. Box in your autoresponder messages.
Here again you are being transparent and in the open about your identity and how you may be contacted. You have nothing to hide, and you do not intend to take their money and close down your website the next day.
Can you be reached by fax, landline phone, email, and mobile phone? This information adds to your credibility, not to mention your perceived availability.
4. Do not use a free email or hosting service as your main site.
This is crucial to how people will perceive you. If you use a free email or hosting service, not only will the quality suffer but it will send the message that you must not be doing very well with your business because you cannot afford to even pay for your web hosting, or your email account.
5. Have an About Me or About Us page.
People need to know who you are and why they should do business with you. They also want to know a bit about your story, why you started your business and how you can help them. Including your business vision and goals are also good ideas.
6. Include a Privacy Statement.
Internet users are becoming more and more sensitive to how their personal information is being used. This makes it almost imperative for you to provide a page with your privacy policy.
General concerns that would have to be addressed are:
*How you use the information that is collected.
*Is the information shared with a third party?
*Let them know how they can opt out of any mailing list they sign up for.
7. Use your customers unsolicited testimonials and product reviews.
This can help establish third-party credibility and make it so that people are aware that other people like and use your products and services besides just you.
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